| eBook – When ads work |
| The “accepted wisdom” in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. When Ads Work argues the opposite – that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. |
| Price: $30.69 – BUY |
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| eBook – Killer Facebook Ads |
| Expert Facebook advertising techniques you won’t find anywhere else!Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate “Likes,” promote events, sell products, market applications, deploy next-gen PR, , this unique guide is the ultimate resource on Facebook’s wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders.Master highly focused demographic targeting on Facebook’s social graph. Zero in on relevant customers now.Get extraordinary advice for using each available ad element–headline, body text, images, logos, etc.–for maximum effectHow to launch a Facebook advertising campaign and crucial monitoring and optimizing techniquesEssential metrics and reporting considerationsCaptivating case studies drawn from the author’s extensive Facebook advertising experience, highlighting lessons from challenges and successesTasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns. |
| Price: $19.99 – BUY |
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| eBook – Google AdWords for Dummies |
| A completely updated reference to help you get the most value out of your AdWords campaigns Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition. A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools Includes an in-depth explanation of Google’s free Web site testing and optimization tool: Website Optimizer Includes a Google AdWords gift card worth $25 (details inside book) With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you! |
| Price: $16.99 – BUY |
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